Holds our vocabulary (set of entities) and entity specific data

Marketing

Marketing is the process of communicating the value of a product or service to customers. It is a critical business function for attracting customers. From a societal point of view, marketing is...

Role model

The term role model generally means any "person who serves as an example, whose behaviour is emulated by others".

Organizational culture

Organizational culture is the collective behavior of humans who are part of an organization and the meanings that the people attach to their actions. Culture includes the organization values,...

People

A people is a plurality of persons considered as a whole, as in an ethnic group or nation. Collectively, for example, Jews are known as "the Jewish people", European Gypsies comprise the bulk of...

Performance appraisal

A performance appraisal (PA), performance review, performance evaluation, (career) development discussion, or employee appraisal is a method by which the job performance of an employee is...

Jack Welch

John Francis "Jack" Welch, Jr. (born November 19, 1935) is an American business executive, author and former chemical engineer. He was Chairman and CEO of General Electric between 1981 and 2001....

Job description

A job description is a list that a person might use for general tasks, or functions, and responsibilities of a position. It may often include to whom the position reports, specifications such as...

People Management

People Management (PM) is the UK's biggest human resources publication with a circulation of 132,000. It is the official magazine of the Chartered Institute of Personnel and Development (CIPD),...

Positioning (marketing)

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Re-positioning involves...

Line management

Line management is a business term to describe the administration of activities that contribute directly to the output of products or services. In a corporate hierarchy, a "line manager" holds...